Something old, something new

Share this content:

Last week, while I was waiting to meet with PJ Pereira and Andrew O'Dell, of the full-service advertising agency with a digital bent that bears their names, I soaked up their office space's quirky elegance.

With gorgeous chandeliers and eclectic table lamps echoing back to the turn-of-the-19th-century, the area — two combined huge loft spaces — had an interesting fusion of past and present. Amid the nostalgic charm of the San Francisco headquarters' decor, long white tables where many of the employees sit had state-of-the-art computers.

I learned later during our meeting that this mix of old and new is very much by design. Pereira, O'Dell and I talked about the digital landscape and brands wanting to ensure they are perceived as very forward-looking.

Pereira said the agency wants to demonstrate that while its work is very much cutting edge, it is important not to forget about the richness of the past — and that there is still much to be learned from it.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above