Solo Golf Picks AfterMarket for Inbound Service

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The AfterMarket Co. will provide inbound teleservices in support of Solo Golf's direct response television campaign for its new product, the C2 Putter.

AfterMarket said its telesales representatives are experienced in golf products and will be able to explain the advantages of Solo's new product. The company has also provided inbound teleservices for Hippo Golf in a DRTV campaign promoting one of its drivers.

The teleservices firm plans to increase the average order size by upselling a lob wedge along with the new Solo putter, which is priced at $149.

Solo Golf is a new division of Solo Enterprises, a hi-tech aviation equipment manufacturer. The company's engineers have designed golf equipment for other retailers in the past and are now producing Solo's own line of products.

AfterMarket operates two call centers in Phoenix. The teleservices agency performs both inbound and outbound telephone sales.


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