Snorenz Marketers Agree to Settle FTC Charges

Share this content:
Med Gen Inc., Boca Raton, FL, the company that produces Snorenz, a snore-treatment spray, and Tru-Vantage International LLC, Niles, IL, the DRTV producer responsible for the Snorenz campaign, have agreed to settle Federal Trade Commission charges that the companies did not have adequate substantiation to back up their claims about the efficacy of the product.

The FTC alleged that the companies' claims that Snorenz is an effective treatment for snoring and sleep apnea, a potentially life-threatening breathing disorder during sleep, are unsubstantiated. Under the consent agreements, the companies will be required to have scientific evidence to substantiate representations that Snorenz or any other food, drug or dietary supplement reduces or eliminates snoring or the symptoms of sleep apnea. Both companies also must include a warning about sleep apnea in ads for snoring remedies that have not been shown to be effective in treating the disorder.

The warning must state that the product is not intended to treat sleep apnea. It also must detail the symptoms of the disorder and its consequences and must note that people with sleep apnea should consult a doctor.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above