Snorenz Marketers Agree to Settle FTC Charges

Share this content:
Med Gen Inc., Boca Raton, FL, the company that produces Snorenz, a snore-treatment spray, and Tru-Vantage International LLC, Niles, IL, the DRTV producer responsible for the Snorenz campaign, have agreed to settle Federal Trade Commission charges that the companies did not have adequate substantiation to back up their claims about the efficacy of the product.

The FTC alleged that the companies' claims that Snorenz is an effective treatment for snoring and sleep apnea, a potentially life-threatening breathing disorder during sleep, are unsubstantiated. Under the consent agreements, the companies will be required to have scientific evidence to substantiate representations that Snorenz or any other food, drug or dietary supplement reduces or eliminates snoring or the symptoms of sleep apnea. Both companies also must include a warning about sleep apnea in ads for snoring remedies that have not been shown to be effective in treating the disorder.

The warning must state that the product is not intended to treat sleep apnea. It also must detail the symptoms of the disorder and its consequences and must note that people with sleep apnea should consult a doctor.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above