SMS and 21st Century merge

Share this content:

Specialists Marketing Services Inc. is acquiring 21st Century Marketing, with an expected closing date of August 31.

While this move was taken to strengthen SMS's business-to-business presence and 21st Century Marketing's business-to-consumer, the companies expect lay-offs in the human resources, IT and accounting departments. This was according to SMS president and CEO Lon Mandel.

Financial details of the deal were not provided. The current BTB groups of SMS and 21st Century Marketing will be merged under the direction of SMS executive vice president Pete Candito, and operate out of the Farmingdale, NY facility.

"We are friends and have been talking about doing this for years," said Mandel.

Both organizations offer traditional list management, brokerage and compilation services, as well as alternative media, database marketing, analytics, and interactive/digital/e-services.

In a prepared statement, David O. Schwartz, president and CEO of 21st Century Marketing, said, "[We] couldn't be more pleased to join in an organization that is not only led by a forward-thinking and progressive CEO, but also shares the same corporate culture and values that we at 21st have."

Schwartz will become executive director of the merged entity.

The merger will not result in any major change to 21st Century Marketing's staff. All of the account service teams and senior management will remain with the merged organization.
Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here