Site Builds Traffic With Online Vote

Share this content:
Most of the voting in the National Arbor Day Foundation's campaign to name a national tree will take place at its site, The campaign began Jan. 1 and continues through April 26, the day before Arbor Day.

The foundation is spreading the word through a series of public service advertisements that began Dec. 31 with an ad in Parade magazine. Ads ask people to cast their vote at the Web site. Those without Internet access can mail their choice to the group.

The campaign is designed not only to make people "more aware of trees," but also to bring people to the Web site, said Mary Schwaner, the foundation's Webmaster.

After online voters submit their required e-mail addresses, they can check a box to get the results of the vote and receive e-mail messages from the foundation, or they can send a get-out-the-vote e-mail to a friend.

The Web site, which was overhauled and expanded last February, now allows visitors to make donations, learn more about trees, or purchase caps, T-shirts and other items.

A newsletter that goes out every two months to 8 million National Arbor Day Foundation members promotes the Web site. During the tree-planting season, from early spring through fall, the site receives as many as 30,000 unique visitors per month, Schwaner said.
Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here