Singer Direct Debuts 1-800-FLOWERS Insert Programs

Share this content:
Singer Direct Inc., Scarsdale, NY, announced yesterday its appointment as manager of the new-to-market 1-800-Flowers.com package insert, blow-in and bind-in programs.


Through its telephone, Internet and catalog channels, 1-800- Flowers.com buyers purchase flowers, plants, gourmet foods, candies, gift baskets and other gifts.


The package insert program will reach 1 million 1-800-FLOWERS gift recipients annually and has a base price of $60/M.


The blow-in program will reach 10.5 million customers annually through the 1-800- Flowers catalog at a base price of $35/M.


The bind-in program will reach about 10.5 million customers annually through the catalog at a base price of $45/M.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here