Silver Apples Gala - Polished Affair Celebrates Past and Future

Share this content:

The Direct Marketing Club of New York honored the giants of direct marketing this week at the DMCNY's Silver Apple Awards at New York's Hudson Theater.

This years honorees were Ed Mallin, president, InfoGroup Services Group; Ruth Stevens, Principal, EMarketing Strategy; Andy Goldberg, CEO, Publishers Clearing House; Beatriz Mallory, CEO, HispanAmerica; Brian Wolfe, EVP, Time Inc.; Tom Turner, founder emeritus, Turner Direct; and Acxiom Corp. for its corporate supporter award.

The cocktail reception was bursting at the seams in the art-deco theater lobby; current honorees rubbed shoulders alongside a number of past honorees, many of whom were in attendance.Gawkers like me simply took it all in. I've covered direct marketing now for a dozen years, so I enjoyed seeing the mix of past and present movers and shakers and speaking with some of them.

Club members marked the 25th year of the Silver Apples this year, so the event also paid tribute to the direct marketers who have received the award in the past. That list is truly a who's who of direct marketing: Lawrence Kimmel, Bob Teufel, Ed Burnett, Dave Florence, Mal Dunn, Chris Paradysz, Reggie Brady, Ray Schultz, Lois Geller, Denny Hatch, John Temple, Holly Pavlika.....

The Silver Apple Awards is usually a lunchtime affair and typically more subdued, but Thursday night's gala was fitting for this fine group of direct marketing luminaries. It is the kind of event that inspires me, and it is wonderful to see deserving people in our industry get their due.

DMNews celebrates its 30th Anniversary this month. Our 30th Anniversary issue, which publishes Nov. 30, will include a feature celebrating a small but elite list of direct marketing legends whom we feel have shaped the direct marketing industry. We're so proud and excited to honor these DM heroes.


DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above