Show love for Dove

Share this content:
Show love for Dove
Show love for Dove

Mars Snackfood US has launched an online sweepstakes for its Dove chocolate brand, which offers consumers the chance to win a $21,000 Kwiat diamond necklace. To win, users submit a short Valentine's Day message on a branded microsite.

Dove, whose My Dove initiative puts personalized messages on chocolate wrappers, partnered with ID Media to launch direct marketing efforts for the sweepstakes, which included search and contextual online ads that were optimized daily for performance. The contest ends on March 15, but the marketing campaign extends to March 31.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above