Shop.com teams up with Make-A-Wish Foundation

Share this content:

SAN JOSE, CA - Online shopping network Shop.com has teamed up with Make-A-Wish Foundation's Greater Bay Area chapter to acquire new customers while granting the wishes of children with life-threatening illnesses.

The partnership, announced yesterday at the Internet Retailer show, will let shoppers and charity donors go to www.shop.com to purchase and donate products from a particular child's wish list.

"My job is to give people more reasons to shop with us, so I thought why not make everything on our site available to kids in the Make-A-Wish Foundation," said Ken Goldstein, chairman/CEO of Shop.com. "It's a win-win situation."

The new partnership begins with the wish of Cecilia Bien, an 8-year-old with MPS, who lives in San Francisco. Her wish was to have a soft room with beanbag chairs and cushions where she can be safe and play without supervision. Her wish room includes sensory and interactive toys, videos and games and Disney décor.

Shoppers interested in donating to the charity can visit the www.shop.com and select, purchase and donate an item from a Make-A-Wish chapter's wish list. These wish lists include backpacks, toys, board games, books, CDs, party supplies, arts and crafts, suitcases and media players.

Both organizations will cross-promote the partnership on their sites in e-mail campaigns, through banner ads and at events. Shop.com will be featured in the Foundation's "Shop to Help" section.

In support of their partnership, Shop.com has named the Make-A-Wish Foundation its primary charity of choice. Shop.com will donate its commission for every item purchased from a Make-A-Wish chapter's wish list.

"The financial support for more wishes is amazing and the exposure to a larger audience to participate in fulfilling wishes is great," said Patricia Wilson, executive director of the Greater Bay Area Make-A-Wish Foundation. "We want to make it easy to fulfill a wish."

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here