Names Elders to Board

Share this content:
ConnectivCorp, New York, said last week that former Surgeon General Joycelyn Elders would serve on the advisory board to the company's upcoming site,

Scheduled to launch in the fourth quarter of this year, will feature a broad range of content on sexual health, including sexual dysfunction, sexually transmitted diseases, and sexuality and aging.

The site will provide sexual health content for consumers and will host advertising for pharmaceutical companies and healthcare providers. Consumers will be able to e-mail sexual health questions to the site's staff, who will refer them to site sponsors for further information and service.

To staff the site, ConnectivCorp reassembled the team who worked on the now-defunct Sexual Health Magazine. Elders served as a member of the advisory board to that publication, and she and her fellow board members also have been recruited for

"I call them the A-Team," said Robert Miller, president/CEO of ConnectivCorp. "We've got the most definitive information on the subject."

Whether Elders will contribute content to the site has not been decided. The company hopes the former surgeon general will be "involved in the substantive aspects of the site," Miller said.

Elders held the position of surgeon general from Sept. 8, 1993 to Dec. 31, 1994. President Clinton forced her to resign after she made controversial remarks to a United Nations AIDS conference about school-age sex education classes.

The former surgeon general's controversial image did not affect ConnectivCorp's decision to involve her in an advisory role for the site's development, Miller said. Elders is a certified pediatric endocrinologist and currently serves as a professor of pediatrics at the University of Arkansas, according to the U.S. Office of the Surgeon General.

"She's a legend in this area," Miller said. "We brought her over because of her experience and integrity." will not be the first e-healthcare site to use the fame of a former surgeon general to help further its development. C. Everett Koop, who served as surgeon general from 1981 to 1989, remains chairman of the struggling, which he founded.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above