SES show heats up on day two

Share this content:
The show floor is open and the halls are packed to the brim with marketers, vendors and retailers looking for new ways to better their search programs.

The sessions at the show are a little long, at an hour and a half and it makes for a rotating door kind of feel throughout. However, all kinds of topics have been addressed and the attendance has been packed, so it's not a waste. One interesting thing that was discussed yesterday was Second Life, which I thought was a bit far from search, but apparently not. Especially since one of the buzz words at this show is integration. I guess even the search industry knows the value of mixing the on and the offline world to communicate with consumers.

And that integration includes campaigns in Second Life, like a Starwood Hotels campaign in the virtual world to create a dialog between the announcement of a new line of hotels and the three years it'll take to create the product.

In the Second Life version of the hotel, visitors can suggest decor ideas, which may be infused into the real design, as the hotel gets built. The search words play a role, as when Second Lifers hear about the trend, they may search it first. These searches lead to landing pages that promote the hotel and the game in Second Life, double engaging the consumer for the real and the virtual brand.

-Dianna Dilworth

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here