SendTec selected as CDW's search agency

Share this content:

CDW, a provider of technology solutions for business, government and education, has selected SendTec as its search engine marketing agency of record.

 

“It's definitely a brand and a campaign that we're really excited to be part of,” said Angie McCloskey, SVP, integrated agency services at SendTec, which is headquartered in St. Petersburg, FL.

 

According to McCloskey, CDW selected SendTec from a field of four agencies on April 9. CDW previously worked with the Rimm-Kaufman Group (RKG) on search. 

 

"We look forward to working with them to further enhance our search engine potential and better serve CDW's valued customers," said Barbara Mousigian, senior director of e-Commerce for CDW, when reached by e-mail.

 

“What they were looking for was really some more strategic thoughts around how to grow that channel,” McCloskey said. Since being selected, SendTec reorganized and restructured CDW's paid search campaigns, which were then relaunched on May 1, she said. 

 

Due to CDW's selling cycle, its third quarter is a really important time of year, so it was important to get the campaigns launched quickly so they can get as close to being fully optimized by July, McCloskey added. “Since [SendTec has] a flat commission pricing model, by the third week of launch, we had been able to retain 100% of [CDW's] gross sales while cutting their media costs by 47%,” she added.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here