SEMPO board elects new officers, promotes Pruitt, Holoubek

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The board of the Search Engine Marketing Professional Organization (SEMPO) has elected a new batch of officers. Jeffrey Pruitt, former president of SEMPO, will now serve as chairman. He is also EVP of corporate partnerships at search agency iCrossing. Sara Holoubek, former board member of SEMPO, will replace Pruitt as president. Holoubek is a corporate strategy consultant and a contributing editor for DMNews.

“It's an honor to be elected to such a role and a privilege to work with this group in the most exciting space in digital media,” Holoubek said.

The officers will begin their terms, which run one year, on April 1.

Additionally, Ron Jones, president and CEO of Symetri Internet Marketing, was elected VP of SEMPO. He previously served as treasurer. Swapping roles with Jones is former VP Dave Fall, who will become treasurer. He is also VP of product management and search technology at DoubleClick Inc. Chris Boggs, director of search engine optimization at Rosetta, was reelected secretary of SEMPO. Dana Todd will be leaving her post as chairperson.

Holoubek said one major goal is to develop a more diverse group of members by “increasing the number of members from traditional agencies, technology companies and client side marketers.”

In a statement, Pruitt said SEMPO's board has mapped out three central initiatives for the '09-'10 term: thought leadership, increased global and local activity, and expanding the growth of SEMPO Institute, its online education program for search marketing.

Holoubek said education is essentially the backbone of the search industry. “Search is constantly changing with new technology and new aspects of the media,” she said.

Last month the SEMPO Institute recently increased its number of courses. “We're touching on deeper topics and more focused on advances in technology,” Holoubek said.

SEMPO also hopes to increase local and international activity among its members. “We need to understand not only what search marketers in Denver, New York, and San Francisco need, but also what marketers in Beijing, Sao Paulo and Milan need: education, thought leadership, research and a third party voice in the industry.”

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