Selligent Joins FEDMA Board
Selligent is FEDMA's fifth corporate board member alongside companies Time Warner, Bertelsmann, Reader's Digest and Royal Mail.
FEDMA said Selligent will help ensure that CRM-specific issues are taken into account in FEDMA's core work on the legal, promotional or educational front.
"CRM is expected to take off in a big way in midsized European companies in the coming months," FEDMA president Ara Cinar said. "As part of FEDMA's core work in this area, we're developing a wide agenda of CRM-related initiatives covering public affairs issues, best practices, education, market research and publications to ensure that a solid framework exists for the development of the CRM business of both our direct members and the members of national associations across Europe."