Selligent Joins FEDMA Board

Share this content:
The Federation of European Direct and Interactive Marketing announced last week that Selligent, a European customer relationship management provider, has joined its board.


Selligent is FEDMA's fifth corporate board member alongside companies Time Warner, Bertelsmann, Reader's Digest and Royal Mail.


FEDMA said Selligent will help ensure that CRM-specific issues are taken into account in FEDMA's core work on the legal, promotional or educational front.


"CRM is expected to take off in a big way in midsized European companies in the coming months," FEDMA president Ara Cinar said. "As part of FEDMA's core work in this area, we're developing a wide agenda of CRM-related initiatives covering public affairs issues, best practices, education, market research and publications to ensure that a solid framework exists for the development of the CRM business of both our direct members and the members of national associations across Europe."


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above