Selective Procrastination

Share this content:
Kevin Graham
Kevin Graham

Procrastination gets a bad rap! Most people feel that procrastinating anything is a bad idea. The old saying “Never let go until tomorrow what you can do today” is not always good advice. You can actually make a friend out of procrastination and it will reward you handsomely.

You've probably heard of the Pareto Principle, also known as the 80/20 Rule. Eighty percent of your revenue come from 20% of your customers; 80%of the clothes you wear come from 20% of the clothes you own; and 80% of your customer service problems come from 20% of your customers. And on and on it goes.

How about 80% of your results come from 20% of your activities? It's true inmost cases, isn't it? If you document how you spend the minutes and hours of your work week or month, and which of those activities truly impacted your results, you should find that the majority (dare I say 80%) of your results and revenue come from very few of your activities (dare I say 20%).

If that's the case, start procrastinating the 80% and prioritizing the 20%. Sure, many of your 80%-type activities will need to be completed at some point. But they should NOT be your priority.

You'll be amazed at the results. Let a simple step like selective procrastination liberate you toward high achievement.

Kevin Graham is managing director of sales consulting and training company Hitting The Number

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above