Trends and Strategies to Watch

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content

The definition of dynamic email content is changing—what marketers need to know.

Direct Mail Remains Impactful

Direct Mail Remains Impactful

Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on the channel in 2014.

Marketers Set Their Sights on (Real) Ad Views

Marketers Set Their Sights on (Real) Ad Views

Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.

Multicarrier Systems Are High on Marketers' Gift List

Multicarrier Systems Are High on Marketers' Gift List

Free shipping and overnight delivery have become table stakes among e-commerce companies battling for holiday dollars, so failing to deliver as promised can have horrible repercussions.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.

The Hidden Costs of Dirty Data

The Hidden Costs of Dirty Data

Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.

82 More Postal Facilities to Close; Mailers Expect Not to Notice

82 More Postal Facilities to Close; Mailers Expect Not to Notice

The U.S. Postal Service has become very good at closing and consolidating postal facilities.

To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: That Is the Question

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.

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