Because one data point is never enough.
Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.
The U.S. Postal Service has become very good at closing and consolidating postal facilities.
"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"
Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.
Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
Experts weigh in on the realities behind four email list hygiene myths.
6 preference center pros and cons that marketers should consider to improve the customer experience
Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.