Marketing Strategy

Why Cookie-Based Marketing Endures

Why Cookie-Based Marketing Endures

A panel at Gabbcon discussed the merits of other forms of tracking, and why they've yet to take the place of the cookie.

Better Wrong Than Late? The Content Marketing Balancing Act

Better Wrong Than Late? The Content Marketing Balancing Act

What's more important for content? Being great or being first?

Career Q&A with Hall of Femme Winner Mary M Rodgers

Career Q&A with Hall of Femme Winner Mary M Rodgers

The director of marketing communications at Cuisinart and Waring Products tells us about the lessons that she learned from her first job, as well as the best career advice she received

Career Q&A with Hall of Femme Winner Barbara Martin Coppola

Career Q&A with Hall of Femme Winner Barbara Martin Coppola

The CMO at Grubhub tells us about the lessons that she learned from her first job, as well as the best career advice she received

For this Marketing Professor, Fundamentals Endure

For this Marketing Professor, Fundamentals Endure

An NYU Stern School of Business professor discusses how marketing students prepare for a career in the digital age.

Best-Selling Author Uses VR to Market New Book

Best-Selling Author Uses VR to Market New Book

Guy Garcia uses a VR experience to "swarm" the literary market

Career Q&A with Hall of Femme Winner Amy Inlow

Career Q&A with Hall of Femme Winner Amy Inlow

The CMO at Adgorithms tells us about the lessons that she learned from her first job, as well as the best career advice she received

Is Your Relationship Status Impacting Your Career?

Is Your Relationship Status Impacting Your Career?

A new study analyzes whether women avoid career-advancement opportunities to appear more attractive to potential male partners

American Cancer Society Redesigns, Relaunches Website

American Cancer Society Redesigns, Relaunches Website

ACS's new website is committed to better serve the target audience of cancer patients, caregivers, medical professionals, and others seeking resources on cancer.

Career Q&A with Hall of Femme Winner Brooke Niemiec

Career Q&A with Hall of Femme Winner Brooke Niemiec

The CMO at Elicit talks about the lessons that she learned from her first job, as well as the best career advice she received

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