Trends and Strategies to Watch

Postal Service Posts $586 Million Loss in Third Quarter

Postal Service Posts $586 Million Loss in Third Quarter

That's $1.4 billion less than it lost last year, however, thanks to growing package deliveries and stable Standard Mail.

This Should Be Exigency's Last Gasp, Mailers Say

This Should Be Exigency's Last Gasp, Mailers Say

A Postal Services showing signs of life and a Congress showing no signs of activity is a formula for exigency's demise, insiders say.

American Consumers' Addiction to Smartphones Continues

American Consumers' Addiction to Smartphones Continues

Marketers, be aware: 89% of adults check their smartphones at least several times per day.

Will Real Mail Notification Make USPS a Digital Channel?

Will Real Mail Notification Make USPS a Digital Channel?

Real Mail Notification sends subscribers emails at 8 a.m. with photos of that day's mailbox contents.

Answers to Three Key Questions About Video

Answers to Three Key Questions About Video

Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.

3 Tips For Non-Political Marketing During the Presidential Elections

3 Tips For Non-Political Marketing During the Presidential Elections

Digital marketing has changed in the four years since the last presidential election. Marketers should prepare extra competition for eyeballs as early as possible.

How to Make Your Emails Go Viral

How to Make Your Emails Go Viral

Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)

Social Media for Marketers: Do This, Not That

Social Media for Marketers: Do This, Not That

Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.

Does the Postal Service Need a More Targeted Strategy for First Class Mail?

Does the Postal Service Need a More Targeted Strategy for First Class Mail?

Is the USPS in need of its own geographically direct strategy?

Don't Let Digital Give You a False Sense of Precision

Don't Let Digital Give You a False Sense of Precision

Consumers make irrational purchase decisions; help them choose you.

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