The definition of dynamic email content is changing—what marketers need to know.
Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on the channel in 2014.
Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.
Free shipping and overnight delivery have become table stakes among e-commerce companies battling for holiday dollars, so failing to deliver as promised can have horrible repercussions.
A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.
Because one data point is never enough.
Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.
The U.S. Postal Service has become very good at closing and consolidating postal facilities.
"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"
Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.