Trends and Strategies to Watch

Will Real Mail Notification Make USPS a Digital Channel?

Will Real Mail Notification Make USPS a Digital Channel?

Real Mail Notification sends subscribers emails at 8 a.m. with photos of that day's mailbox contents.

How to Make Your Emails Go Viral

How to Make Your Emails Go Viral

Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)

Social Media for Marketers: Do This, Not That

Social Media for Marketers: Do This, Not That

Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.

Does the Postal Service Need a More Targeted Strategy for First Class Mail?

Does the Postal Service Need a More Targeted Strategy for First Class Mail?

Is the USPS in need of its own geographically direct strategy?

Don't Let Digital Give You a False Sense of Precision

Don't Let Digital Give You a False Sense of Precision

Consumers make irrational purchase decisions; help them choose you.

Challenges and Opportunities in Digital Marketing

Challenges and Opportunities in Digital Marketing

Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.

PRC Chief Tells What Will Keep the Postal Service Going

PRC Chief Tells What Will Keep the Postal Service Going

Though he never clerked a Post Office or walked a carrier route, Robert Taub does have serious postal street cred, having helped craft the 2006 Postal Accountability and Enhancement Act.

Inside the Inbox: An Analysis of Consumer Email Habits

Inside the Inbox: An Analysis of Consumer Email Habits

Marketers can learn a lot by simply looking at how consumers email each other.

Email and Phone Uber Alles

Email and Phone Uber Alles

Those two old standbys command the highest ROI and response rate, respectively. Social and mobile are still waiting for their cab to arrive.

Multichannel Attribution: Counting the Goals and Assists

Multichannel Attribution: Counting the Goals and Assists

TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.

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