Trends and Strategies to Watch

Email Marketers Make a Big Impact With Big Data

Email Marketers Make a Big Impact With Big Data

Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.

Canada's Spam Law Has First Violator

Canada's Spam Law Has First Violator

The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.

To App, or Not to App?

To App, or Not to App?

Not every business needs a mobile app, but there are times when marketers should invest in these more detailed experiences.

The Story of the Mailing Industry Is Begging to Be Told

The Story of the Mailing Industry Is Begging to Be Told

The Postal Museum is now laying the groundwork for telling the complex and significant story of the mailing industry.

The Best (and Worst) Words to Use in an Email Subject Line

The Best (and Worst) Words to Use in an Email Subject Line

Can you guess which words can make or break an email campaign? A new study reveals the answers.

4 Reasons Marketers Need to Master Mobile

4 Reasons Marketers Need to Master Mobile

Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.

Will Direct Mail Morph Into the Internet of Postal Things?

Will Direct Mail Morph Into the Internet of Postal Things?

"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.

The 3 Pillars of Customer Lifetime Value

The 3 Pillars of Customer Lifetime Value

Direct mail is far from dead, especially when it comes to customer lifetime value.

Shedding Light on Dark Social

Shedding Light on Dark Social

A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.

#EmailsWithHashtags

#EmailsWithHashtags

Hashtags in email subject lines can amplify a message and create a personal connection.

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