Trends and Strategies to Watch
Those two old standbys command the highest ROI and response rate, respectively. Social and mobile are still waiting for their cab to arrive.
TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.
If there's more talk about marketing than there is action delivering it, collaboration may be lacking.
Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.
The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.
Not every business needs a mobile app, but there are times when marketers should invest in these more detailed experiences.
The Postal Museum is now laying the groundwork for telling the complex and significant story of the mailing industry.
Can you guess which words can make or break an email campaign? A new study reveals the answers.
Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.
"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.