Don't forsake one channel for another. Customers are shopping across mobile, online, and in-store.
Here are the messages that I enjoy receiving in my inbox—and why.
Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records.
Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter.
Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.
The fastest growing area of marketing technology seems to be the least funded, but that might not be a bad thing.
IPOST would bake the 4.3% exigency surcharge into the base rate, while freezing further rate increases until 2018.
A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.
Brands that are digital humanists will get further with customers than those who are digital machinists.
The effect that these basic elements of email marketing may have on your metrics may surprise you.
Marketers have access to more data than ever, but the work continues to be getting the most out it.
That's $1.4 billion less than it lost last year, however, thanks to growing package deliveries and stable Standard Mail.