Trends and Strategies to Watch
Marketers agree that email is the optimal channel for lead gen, but not necessarily on how to best leverage the channel for this purpose.
Megan Brennan will make history in February by becoming the first woman to assume the office of Postmaster General.
Not all social media best practices are good choices for marketers; here's a breakdown of five common social myths.
Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.
Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.
Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.
Ever since 2006, direct mailers have become accustomed to planning for a January hike in Standard Mail rates.
Lead generation is rarely a simple conversation, especially when it comes to the number of leads generated versus the value of them.
Our experts set the record straight.
Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.