These 15 chief marketers are turning heads—through their marketing acumen, collaborative approach to leadership, and customer focus.
Green Bay's season may be over, but the lessons marketers can take away from the team's stars carry on.
Demystifying the fundamentals that marketers need to know about data as a service.
Multichannel dreams will find fruition in inboxes as emailers dig deeper into their data, experts say.
B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.
A checklist for dealing with Europe's new privacy law, which raises questions about arrangements with third-party data companies.
There should be nine, but the Senate's inaction on five nominations leaves James Bilbray the last man standing.
CMOs and CIOs speak different languages; taking time to translate each other's priorities goes a long way toward accomplishing them.
New data reveals five tips marketers can use to send emails that drive results.
Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records.
Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter.
Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.