Marketing Strategy

The Monday Stack: Personalization is Not Always Smart

The Monday Stack: Personalization is Not Always Smart

Our weekly column about marketing tech and ops

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

One on One at eTail East: Jaysen Gillespie of Criteo

One on One at eTail East: Jaysen Gillespie of Criteo

Breaking down what marketers do to cope with a post-last-click world

The Monday Stack: Points East

The Monday Stack: Points East

Our weekly column about marketing tech and ops

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

The B2B buyer journey has changed, and brands need to react

Don't Outsource Your Brand Positioning

Don't Outsource Your Brand Positioning

Driscoll's director of marketing and global brand lead shares how the berry brand is rethinking the ad agency relationship

The Monday Stack: The Robots Aren't Coming

The Monday Stack: The Robots Aren't Coming

Our weekly column about marketing tech and ops

5 Online Review Factors that Can Influence Conversion

5 Online Review Factors that Can Influence Conversion

A recent study analyzes how things like price and review source influence likelihood to purchase

Eclipse of the Century is a Co-Branding Opportunity

Eclipse of the Century is a Co-Branding Opportunity

Volvo is partnering with CNN to showcase car and camera technologies in the context of this year's total eclipse

Accenture Acquires Brand Learning and Search Technologies

Accenture Acquires Brand Learning and Search Technologies

The summer of acquisitions continues for the professional services company

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