Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.
Even the most data-centric marketers find it challenging to analyze a key mobile touchpoint: email.
Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.
The postal exigency saga continues. Direct Marketing News Senior Editor Al Urbanski breaks it down for you.
The Postal Regulatory Commission puts out its financial analysis ahead of its annual compliance report in the interests of "greater clarity, transparency, and accountability."
The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.
4 brands talk about what it takes to be a truly omnichannel retailer
The bad news? The 4.3% exigent rate increase is almost sure to endure. The good news? Mailers enlisted a stalwart defender of their cause on Capitol Hill.
Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.
Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.