Marketing Strategy

Clearing Social Content for Publishers and Brands

Clearing Social Content for Publishers and Brands

Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands

AdTech Problem Grows, with Ads Found on Jihadist Websites

AdTech Problem Grows, with Ads Found on Jihadist Websites

High profile brans inadvertently advertise on extremist websites

One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

Harris dishes on the massive growth of the Hispanic demographic, and how marketers should best approach this consumer group.

Extra Space Storage Succeeds by Looking Inward

Extra Space Storage Succeeds by Looking Inward

Moving and storage company uses email campaign to answer consumer questions

Segmentation Good, Over-Segmentation Bad

Segmentation Good, Over-Segmentation Bad

Marketers should not allow technology to lead them down the road of too many customer segments

Luxury Appliance Brand Serves Delectable Omnichannel Experience

Luxury Appliance Brand Serves Delectable Omnichannel Experience

European appliance manufacturer Gaggenau heats up American presence.

Using Salesforce to Amplify Brand Reach

Using Salesforce to Amplify Brand Reach

Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community

Why Marketers Heart Video for Valentine's Day

Why Marketers Heart Video for Valentine's Day

Visual sharing makes sense for Valentine's Day

3 Untapped VR Possibilities for Brands

3 Untapped VR Possibilities for Brands

A short list of potential VR campaigns for brands

eHarmony Valentine's Campaign Woos Disillusioned 'Swipers' in Australia

eHarmony Valentine's Campaign Woos Disillusioned 'Swipers' in Australia

With child-like innocence, the 'Be my Valentine' campaign aims to distinguish the service from its swipe-based competition.

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