Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
Concerning the future of the USPS, one thing is abundantly clear: It is going to change, sooner rather than later, and in significant fashion.
Here are three must-have data sets that every marketer should include in his or her email strategy.
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.
Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty.
Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.
Are you a marketer who's been pressured to get with the Big Data program but have no idea where to start? Read on.
When samples are energized by social media interaction and online engagement, they can command a premium price.
Forget visual only ads. If some mobile direct marketers have their way, consumers will be tapping posters, in-store signage, and even print ads in the near future using NFC.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
