It will be a red letter day for direct mailers and catalogers, who'll shed the despised 4.3% postal surcharge.
The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.
A rundown of what lead scoring is, what it's not, and how marketing can build consensus with sales.
Email, social, and addressable TV allow nontraditional candidates to enter the race cheaper and stay in longer.
Winterberry Group predicts increased spending on nearly all marketing channels.
Demystifying the fundamentals that marketers need to know about data as a service.
Here's how to increase the value of email marketing campaigns in the New Year.
Multichannel dreams will find fruition in inboxes as emailers dig deeper into their data, experts say.
B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.
A checklist for dealing with Europe's new privacy law, which raises questions about arrangements with third-party data companies.