Trends and Strategies to Watch
Despite its persistent popularity, marketers sometimes have a tough time crafting the most effective email messages.
Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.
"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.
Marketers agree that email is the optimal channel for lead gen, but not necessarily on how to best leverage the channel for this purpose.
Megan Brennan will make history in February by becoming the first woman to assume the office of Postmaster General.
Not all social media best practices are good choices for marketers; here's a breakdown of five common social myths.
Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.
Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.
Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.
Ever since 2006, direct mailers have become accustomed to planning for a January hike in Standard Mail rates.