Trends and Strategies to Watch
Real Mail Notification sends subscribers emails at 8 a.m. with photos of that day's mailbox contents.
Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)
Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.
Is the USPS in need of its own geographically direct strategy?
Consumers make irrational purchase decisions; help them choose you.
Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.
Though he never clerked a Post Office or walked a carrier route, Robert Taub does have serious postal street cred, having helped craft the 2006 Postal Accountability and Enhancement Act.
Marketers can learn a lot by simply looking at how consumers email each other.
Those two old standbys command the highest ROI and response rate, respectively. Social and mobile are still waiting for their cab to arrive.
TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.