Trends and Strategies to Watch

On April 10, Bid Farewell to Exigency!

On April 10, Bid Farewell to Exigency!

It will be a red letter day for direct mailers and catalogers, who'll shed the despised 4.3% postal surcharge.

Addressable TV Isn't On the Way; It's Arrived

Addressable TV Isn't On the Way; It's Arrived

The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.

9 Ways to Score with Lead Scoring

9 Ways to Score with Lead Scoring

A rundown of what lead scoring is, what it's not, and how marketing can build consensus with sales.

How Digital Marketing Will Decide the Next President

How Digital Marketing Will Decide the Next President

Email, social, and addressable TV allow nontraditional candidates to enter the race cheaper and stay in longer.

2016 Will Be a Growth Year in Marketing Spending

2016 Will Be a Growth Year in Marketing Spending

Winterberry Group predicts increased spending on nearly all marketing channels.

DaaS Defined

DaaS Defined

Demystifying the fundamentals that marketers need to know about data as a service.

5 Must-Haves to Revamp Your 2016 Email Strategy

5 Must-Haves to Revamp Your 2016 Email Strategy

Here's how to increase the value of email marketing campaigns in the New Year.

In 2016, All Roads Will Lead to Email

In 2016, All Roads Will Lead to Email

Multichannel dreams will find fruition in inboxes as emailers dig deeper into their data, experts say.

Your Buyer Has a Name

Your Buyer Has a Name

B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.

What You Need to Do to Satisfy the EU

What You Need to Do to Satisfy the EU

A checklist for dealing with Europe's new privacy law, which raises questions about arrangements with third-party data companies.

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