Trends and Strategies to Watch
IPOST would bake the 4.3% exigency surcharge into the base rate, while freezing further rate increases until 2018.
A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.
Brands that are digital humanists will get further with customers than those who are digital machinists.
The effect that these basic elements of email marketing may have on your metrics may surprise you.
Marketers have access to more data than ever, but the work continues to be getting the most out it.
That's $1.4 billion less than it lost last year, however, thanks to growing package deliveries and stable Standard Mail.
A Postal Services showing signs of life and a Congress showing no signs of activity is a formula for exigency's demise, insiders say.
Marketers, be aware: 89% of adults check their smartphones at least several times per day.
Real Mail Notification sends subscribers emails at 8 a.m. with photos of that day's mailbox contents.
Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.