Trends and Strategies to Watch
The Postal Museum is now laying the groundwork for telling the complex and significant story of the mailing industry.
Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.
"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.
A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.
Hashtags in email subject lines can amplify a message and create a personal connection.
Marketers agree that email is the optimal channel for lead gen, but not necessarily on how to best leverage the channel for this purpose.
Megan Brennan will make history in February by becoming the first woman to assume the office of Postmaster General.
Hashtags and predictive analytics are hot; static emails and staid subject lines are not.
Not all social media best practices are good choices for marketers; here's a breakdown of five common social myths.
Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.