Marketing Strategy

How Wonderist Boosted a Dental Client's Monthly Patients

How Wonderist Boosted a Dental Client's Monthly Patients

Wonderist discovered the best way to approach new consumers is through phone calls

The Monday Stack: Marketing Stack Meet Sales Stack

The Monday Stack: Marketing Stack Meet Sales Stack

Our weekly column about marketing tech and ops

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

The VP of customer experience and connectivity for the athletic apparel and footwear company shared some words of wisdom at Forrester's CXNYC Forum.

5 Ways Peloton Is Pedaling Towards a Better Customer Experience

5 Ways Peloton Is Pedaling Towards a Better Customer Experience

How the connected home fitness company creates top-notch customer experiences that get members back on their stationary bikes.

Dr Pepper Partners with Country Artist to Engage Consumers

Dr Pepper Partners with Country Artist to Engage Consumers

MAX identified a significant correlation between Dr Pepper lovers and Brett Eldredge fans

Tech Marketers Shine on Forbes' Most Influential CMOs List

Tech Marketers Shine on Forbes' Most Influential CMOs List

Marketers from SAP and Accenture join Facebook and Apple on the list.

Carnival Corporation Cruises Towards IoT

Carnival Corporation Cruises Towards IoT

The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.

Designing the "Big E"

Designing the "Big E"

Delivering "E" for experience means understanding the customer's needs in the moment. A conversation with Glen Hartman of Accenture Interactive

Hootsuite Launches Mobile Solution to Generate Leads on Social

Hootsuite Launches Mobile Solution to Generate Leads on Social

The platform's curation function will integrate with CRMs, accelerating the sales pipeline through target social engagement

Sprout Social, Twitter Launch Bot for Consumer Issues

Sprout Social, Twitter Launch Bot for Consumer Issues

Brands will now be able to take advantage of a solution that can deploy Twitter chatbots in a matter of minutes

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Relive the 2017 Marketing Hall of Femme

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