Trends and Strategies to Watch

Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.

Five Ways to Get Customers to Share Data

Five Ways to Get Customers to Share Data

Incentives are one of the top methods marketers use to encourage customers to volunteer information.

Busting Myths on Email List Hygiene

Busting Myths on Email List Hygiene

Experts weigh in on the realities behind four email list hygiene myths.

Marketers' Love-Hate Relationship With Preference Centers

Marketers' Love-Hate Relationship With Preference Centers

6 preference center pros and cons that marketers should consider to improve the customer experience

Does Content Marketing Measure Up?

Does Content Marketing Measure Up?

Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.

Load Leveling Forces Mailers To Rethink Delivery Dates

Load Leveling Forces Mailers To Rethink Delivery Dates

Load leveling aims to reduce overtime hours and promote safety for late-working letter carriers by spreading out the heavy volume of standard mail over the entire week.

Mobile Trends That Make Registers Ring

Mobile Trends That Make Registers Ring

M-commerce is changing the game for marketers by building a bridge between brick-and-mortar stores and online shopping.

3 Essential Email Metrics

3 Essential Email Metrics

The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.

The Marketers' Big Data Playbook

The Marketers' Big Data Playbook

Marketing pundits share their top four game plans for Big Data.

A Snapshot of the 21st Century Marketer

A Snapshot of the 21st Century Marketer

Today's marketer needs to be digital, mobile, social, personal, and always on.

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