Trends and Strategies to Watch

5 Factors for Maximizing the Impact of Video

5 Factors for Maximizing the Impact of Video

Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.

Is the Inbox Out for Mobile?

Is the Inbox Out for Mobile?

Even the most data-centric marketers find it challenging to analyze a key mobile touchpoint: email.

How to Rock the Data That You Have

How to Rock the Data That You Have

Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.

Direct Mail's Dynamic Duo Gird for a Fight on the Senate Floor

Direct Mail's Dynamic Duo Gird for a Fight on the Senate Floor

The postal exigency saga continues. Direct Marketing News Senior Editor Al Urbanski breaks it down for you.

As Postal Reform Slogs Along, the Exigent Rate Appears Here to Stay

As Postal Reform Slogs Along, the Exigent Rate Appears Here to Stay

The bad news? The 4.3% exigent rate increase is almost sure to endure. The good news? Mailers enlisted a stalwart defender of their cause on Capitol Hill.

Data Storytelling Is Always On Trend

Data Storytelling Is Always On Trend

Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.

Content, Measure for Measure

Content, Measure for Measure

Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.

How Email Wins Customers

How Email Wins Customers

Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.

Care.com Tends to its Emails With Mobile Optimization

Care.com Tends to its Emails With Mobile Optimization

The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.

A New View of DRTV

A New View of DRTV

The "yell-and-sell" TV ads from the early days of direct response haven't gone away. But DRTV advertising is evolving as much as other marketing channels.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.