Trends and Strategies to Watch
That's $1.4 billion less than it lost last year, however, thanks to growing package deliveries and stable Standard Mail.
A Postal Services showing signs of life and a Congress showing no signs of activity is a formula for exigency's demise, insiders say.
Marketers, be aware: 89% of adults check their smartphones at least several times per day.
Real Mail Notification sends subscribers emails at 8 a.m. with photos of that day's mailbox contents.
Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.
Digital marketing has changed in the four years since the last presidential election. Marketers should prepare extra competition for eyeballs as early as possible.
Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)
Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.
Is the USPS in need of its own geographically direct strategy?
Consumers make irrational purchase decisions; help them choose you.