Free shipping and overnight delivery have become table stakes among e-commerce companies battling for holiday dollars, so failing to deliver as promised can have horrible repercussions.
A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.
Because one data point is never enough.
Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.
The U.S. Postal Service has become very good at closing and consolidating postal facilities.
"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"
Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.
Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
Experts weigh in on the realities behind four email list hygiene myths.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.