Marketing Strategy

Cartoon: How to Fail at Diversity in Marketing

Cartoon: How to Fail at Diversity in Marketing

"I know what cats like. Some of my best friends are cats."

One on One: Navigating the Tech Industry with 'Out in Tech'

One on One: Navigating the Tech Industry with 'Out in Tech'

NYC-based non-profit Out in Tech is working hard to make the industry inclusive for all

Meet the Diversity & Inclusion Professional: Patrice Jimerson

Meet the Diversity & Inclusion Professional: Patrice Jimerson

Diversity management isn't intuitive. It requires art, science, and a deep understanding of the history of bias, says Appirio's senior diversity and inclusion professional

How Brands Can Better Address African-American Consumers

How Brands Can Better Address African-American Consumers

The spotlight on African-American representation in movies and on TV (think Black Panther) teaches lessons on how marketers can leverage data to retain market segments, defined in part by cultures

Epsilon and Media IQ Weigh In with Tips on Building Women-in-Leadership Initiatives

Epsilon and Media IQ Weigh In with Tips on Building Women-in-Leadership Initiatives

These companies are paving the way for women to reach the top of the corporate ladder

The Wednesday Stack: Truth in News Implies Editors, Not Robots

The Wednesday Stack: Truth in News Implies Editors, Not Robots

Why algorithms won't help anyone spot fake news. Plus non-fake news about Cargo, PlaceIQ, Yotpo, and 6Sense

One on One: Susan Vobejda on Women in Business

One on One: Susan Vobejda on Women in Business

The Trade Desk's Susan Vobejda talks about how the business environment is changing for women, and how to make the current moment of consciousness-raising permanent

Get Diversity in the Room for Real Inclusiveness

Get Diversity in the Room for Real Inclusiveness

There's a reason big brands keep tripping over mines in the diversity minefield. They don't have diversity in the room and on the team

Welcome to Diversity Week

Welcome to Diversity Week

Brands can no longer tiptoe around diversity questions. It's not about image any more; it's about action

The Impact of ABM: News from the Demandbase ABM Innovation Summit

The Impact of ABM: News from the Demandbase ABM Innovation Summit

At the 2018 ABM Innovation Summit, Demandbase announced a deeper integration of Salesforce Pardot, and new world of ABM metrics

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Relive the 2017 Marketing Hall of Femme

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