Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.
Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
Experts weigh in on the realities behind four email list hygiene myths.
6 preference center pros and cons that marketers should consider to improve the customer experience
Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.
Load leveling aims to reduce overtime hours and promote safety for late-working letter carriers by spreading out the heavy volume of standard mail over the entire week.
M-commerce is changing the game for marketers by building a bridge between brick-and-mortar stores and online shopping.
The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.
Marketing pundits share their top four game plans for Big Data.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.