The bad news? The 4.3% exigent rate increase is almost sure to endure. The good news? Mailers enlisted a stalwart defender of their cause on Capitol Hill.
Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.
Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.
Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.
The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.
The "yell-and-sell" TV ads from the early days of direct response haven't gone away. But DRTV advertising is evolving as much as other marketing channels.
With things heating up in D.C., marketers can't stand on the sidelines.
Here's what marketers should and shouldn't do after sending a flawed email and what they can do to avoid future mistakes.
Throughout Q4 2013, direct mailers fought to derail the 4.3% exigent postal rate increase that went into effect on January 28.
If you want to win the digital marketing wars of the future, you've got to start hacking, says Mondelez International's VP of global media.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.