Trends and Strategies to Watch

DaaS Defined

DaaS Defined

Demystifying the fundamentals that marketers need to know about data as a service.

In 2016, All Roads Will Lead to Email

In 2016, All Roads Will Lead to Email

Multichannel dreams will find fruition in inboxes as emailers dig deeper into their data, experts say.

Your Buyer Has a Name

Your Buyer Has a Name

B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.

What You Need to Do to Satisfy the EU

What You Need to Do to Satisfy the EU

A checklist for dealing with Europe's new privacy law, which raises questions about arrangements with third-party data companies.

Postal Board of Governors Is Down to One Member

Postal Board of Governors Is Down to One Member

There should be nine, but the Senate's inaction on five nominations leaves James Bilbray the last man standing.

Marketers Feel Misunderstood

Marketers Feel Misunderstood

CMOs and CIOs speak different languages; taking time to translate each other's priorities goes a long way toward accomplishing them.

How to Send the (Almost) Perfect Email

How to Send the (Almost) Perfect Email

New data reveals five tips marketers can use to send emails that drive results.

The Effects of Dirty Email Data

The Effects of Dirty Email Data

Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records.

It's Alive! Six Ways to Create an Engaged Email List

It's Alive! Six Ways to Create an Engaged Email List

Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter.

Account-Based Marketing Gets Results, Say Users

Account-Based Marketing Gets Results, Say Users

Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.

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