Marketing Strategy

The Monday Stack: Aprimo Stakes Out its Cloud

The Monday Stack: Aprimo Stakes Out its Cloud

Our weekly column about marketing tech and ops

Marketing Experts-as-a-Service

Marketing Experts-as-a-Service

Torchlite offers a way to bolster your marketing and ops team without actually recruiting staff

Bark Alert: This Doggie Daycare Startup Wants Millennials to Send Their Puppers to Pup Camp

Bark Alert: This Doggie Daycare Startup Wants Millennials to Send Their Puppers to Pup Camp

Camp Bow Wow is using digital and mobile strategies to woo a new generation of dog owners.

The Wednesday Stack: Convergence Everywhere

The Wednesday Stack: Convergence Everywhere

Our weekly column about marketing tech and ops

Live from DMA &Then: Brent Bird of Workfront

Live from DMA &Then: Brent Bird of Workfront

Brent Bird talks marketing workflow management and the state of work, now and future

The Monday Stack: Watson Ads and Future Proofing

The Monday Stack: Watson Ads and Future Proofing

Our weekly column on marketing tech and ops

Inbound ABM is a Thing

Inbound ABM is a Thing

ABM and inbound marketing are not necessarily at odds; indeed, they can be harnessed to work together

Advertising Week: Fragmented and Holistic Responses

Advertising Week: Fragmented and Holistic Responses

A staggering range of ideas and topics were aired at Advertising Week

The Wednesday Stack: Workdays and Holidays

The Wednesday Stack: Workdays and Holidays

Our weekly column on marketing tech and ops (now sometimes on a Wednesday!)

In Person Marketing Gets Connected: Part 3

In Person Marketing Gets Connected: Part 3

How in-person and events marketing is being disrupted and transformed by data: the final part of a three-part series

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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Relive the 2017 Marketing Hall of Femme

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