Trends and Strategies to Watch
Consumers make irrational purchase decisions; help them choose you.
Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.
Though he never clerked a Post Office or walked a carrier route, Robert Taub does have serious postal street cred, having helped craft the 2006 Postal Accountability and Enhancement Act.
Marketers can learn a lot by simply looking at how consumers email each other.
Those two old standbys command the highest ROI and response rate, respectively. Social and mobile are still waiting for their cab to arrive.
TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.
If there's more talk about marketing than there is action delivering it, collaboration may be lacking.
Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.
The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.
Not every business needs a mobile app, but there are times when marketers should invest in these more detailed experiences.