Second Rich Media Cursor Enters U.S. Market

Share this content:
Korean firm Cursormate.com has become the second entrant into the U.S. rich media cursor market with the establishment of a New York office and the hiring of an American CEO.


Cursormate.com's competition is 3-year-old Comet Systems, developer of the Comet Cursor, a free plug-in that causes visitors' cursors at certain sites to change from the standard arrow to 32-pixel-by-32-pixel cartoon characters, logos or whatever else a site owner might want.


By Comet's count, 163,000 sites have licensed the company's software, including Warner Brothers for Pokemonthemovie.com and Welch's for its Welchs.com jams and jellies site, and 33 million people have downloaded cursor.


Unlike the Comet Cursor, however, Cursormate.com claims its technology does not require Internet users to download a plug-in, and it does not change the cursor itself. It creates a small message that sits next to the cursor.


"We don't see ourselves as a competitor to the Comet Cursor," said Albert Crane, Cursormate.com's newly hired CEO. "We're going to focus on business-to-business applications. ... If the president of a bank wants to communicate with all 10,000 of his employees, what better place to go to than the cursor that they all look at every day?"


Cursormate plans to charge Web sites an undisclosed licensing fee and advertisers on an enhanced cost-per-thousand impressions basis.


The firm so far has struck no deals with U.S. firms, Crane said adding that some "big names," which he declined to name, have tested the service in Korea.


"We're trying to move it into the business front where it's not just for the delight of young children, but in fact, it has a practical business application," said Crane, referring to Comet Systems. "There are applications that go beyond the giving [the cursor] away to build up a large customer base."


But Crane wouldn't rule out going after some of Comet's big name clients like Warner Brothers. "We have technology that allows for many choices," he said. "We have different variations which we'll be getting to in future press releases."


But on the consumer side, no need for a download could also be the Cursormate.com's downfall. Not everyone is pleased with an Internet experience that gets flashier and noisier by the day.


"At least with Comet Cursor, the consumer is still making a choice," said Jim Nail, senior analyst for Forrester Research, Cambridge, MA. "Here, you're taking all the control out of consumers' hands, which violates rule No. 1 of the Internet: The consumer is always in control."


Executives at Comet Systems agree.


"One thing we have in our favor is we are an opt-in technology," said Ben Austin, director of marketing for Comet Systems, New York.


Austin added he is surprised there wasn't a competitor in the rich-media cursor arena sooner.


"Think about how rare it is on the Internet that a company releases 30 million of anything before there is a second company," Austin said.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above