Seattle Direct Marketing Club to Become DMA Chapter

Share this content:
The Direct Marketing Association said yesterday that its board of directors accepted the Seattle Direct Marketing Club's petition to become a DMA chapter.


The new Seattle chapter, effective Jan. 1, is the sixth direct marketing organization to become an official DMA chapter since September 1997. The other five are for Atlanta, Dallas/Fort Worth, California South Coast, Northern California and Southern Ohio.


"Our goal is to represent all direct marketers -- large and small, regional and national -- and provide the tools local organizations need to compete and succeed during these challenging economic times," DMA president/CEO H. Robert Wientzen said. "At the same time, this addition will help us create an industry-wide advocate that will ensure even stronger, more comprehensive national representation and services for all direct and interactive marketers."


The Seattle chapter will be led by local direct and interactive marketing professional David Carpenter, vice president of interactive sales & marketing, Adinfonitum. Harry Egler, divisional vice president of market planning, Eddie Bauer; and Sherri Erickson, marketing manager of anti-piracy, Microsoft Corp., will serve as the chapter's vice presidents.


"Seattle's members will enjoy the substantial incremental benefits the DMA brings to our chapter," said Carpenter. "As diligent partners working towards the advancement of direct marketing in our communities, we look forward to a promising year."


To become a DMA chapter, direct and interactive marketing organizations must petition the association and meet eligibility criteria, said Michael L. Faulkner, DMA senior vice president for segments and affiliates. He noted that there are about 35 local and regional direct marketing organizations nationwide. The DMA liaisons with each organization.


Like all chapter members, the Seattle chapter members will gain access to DMA services. In addition, the DMA will help develop charter newsletters and a Web site linked to its site.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here