Sears, Villa to Create Online Site

Share this content:
Sears, Roebuck and Co., Chicago, said Friday it will enter into an online home improvement venture with TV personality Bob Villa.

The new Web site will be located at the same address as Villa's current one,

Sears will own a majority interest in the site, which is expected to launch sometime in the third quarter. It will provide ideas and plans for home improvement, as well as help finding tools for contractors. Sears, which sells tools through its own e-commerce site, was attracted to Villa because it gives the retailer access to online information from the personality's books and television shows, the company said.

Sears sponsors Villa's syndicated home improvement show "Bob Villa's Home Again."

The joint venture will seek strategic partners and alliances to round out content, technology and e-commerce offerings.

Sears, the nation's number two retailer, is facing increased pressures from companies like Target and Home Depot and plans to increase its online offerings. Last week the company said it would join Oracle Group and French retailer Carrefour Supoermarche SA to create a business-to-business supply exchange for the retail industry. Sears also said recently it would expand its own online offerings to include lawn and garden and home electronics to its Web site.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above