SearchForce releases multichannel analytics tool

Share this content:

Bid management software-maker SearchForce has launched its “Cross-Channel Marketing Tracker” platform, a tool that agencies and brands can use to monitor online campaigns and conversions across numerous media. Search marketing agency Prime Visibility has signed on to use the tool.

Dhiren DSouza, president of SearchForce, said that the tool allows clients to cut down on the number of tools they use to track media.

“In general, there's a lack of a centralized reporting system for marketers,” he explained. “Most agencies use multiple solutions to get that information, and when they do, it takes time to consolidate it because they're using different solutions. This helps consolidate those efforts.”

Pamela Nelson, manager of the pay-per-click group at Prime Visibility, said the company will use the tool to manage its clients' search campaigns.

“The software allows us to not only track Google, Yahoo and MSN, but also other media like [ads on] Facebook,, LinkedIn, e-mail and smaller engines to track conversions in the same interface,” she explained. “This means we can see our true performance and know that our money was spent wisely.”

She said that it's important to be able to track performance across channels for budgeting and branding. “If someone sees our ad on Facebook, they might not actively be searching for a product, but when it comes time to search, they will have already been introduced to the brand,” she explained.

DSouza said the technology has been in development for six months.

The tool became available for clients on October 16. SearchForce operates as a software as a service (SaaS) model and charges clients a monthly fee.

SearchForce's products can be used by agencies as well as brand advertisers. DSouza said that 60% of clients are agencies and 40% are advertisers.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above