Search Alliance was beginning of the end for Bartz

Share this content:

Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette.

But what shouldn't be overlooked is the large role that search marketing played in Yahoo's troubles in recent years. Bartz had called its search deal with Microsoft Corp. “a game changer” and the reason for “a great day at Yahoo” when the companies announced it more than two years ago. But it never worked out for Yahoo, although it did pay dividends for Bing.

When industry experts look back on Bartz's tenure at Yahoo, her unconventional firing and blunt speaking style will get much of the attention. But the Bing-Yahoo Search Alliance should get the lion's share of the blame for her downfall.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above