Scrutinize Program Materials, Offers

Share this content:

Andrew Lustigman, a DM News columnist and a lawyer at Lustigman Firm, New York, which focuses on direct and promotional marketing law, gives this advice for mailers, list brokers and managers:

  • Get copies of the advertising and fulfillment materials.
  • Compare what is advertised with what is being provided: Do they match?
  • Has legal counsel reviewed the program, especially for dietary supplement, business opportunity and other hot-button programs? Ask for a copy of the opinion letter.
  • Confirm particularly for electronic acquired data that its use is permitted under the posted privacy policy and/or representations to the public as to how data will be handled.
  • Anything involving gambling should be scrutinized and the legality of the underlying service confirmed.
  • If telemarketing is involved, the supplier should confirm that the list will be scrubbed by or at the direction of the seller under applicable do-not-call lists, and that the telemarketing script complies with the Telemarketing Sales Rule. For this point, obtain legal signoff.
  • Retain all supporting materials.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above