Scripps, RespondTV Sign Interactive TV Pact

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Scripps Networks and RespondTV agreed yesterday to provide enhanced television capabilities that will allow viewers with set-top boxes to interact with programming and respond to e-commerce and direct response offers.

Three of Scripps' networks, Home & Garden Television, Food Network and Do It Yourself Network, will use RespondTV's infrastructure and enhanced television services, which range from hosting, serving and reporting to direct-response, e-commerce and targeted content campaigns.

Viewers with standard set-top boxes running software from Liberate, Microsoft TV or Power TV will be able to use the enhancements.

Scripps plans to begin providing the features this summer.

You have until Wednesday, December 7 to get your entries in. Learn more here.

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