*Schwab Becomes Exclusive Financial Service Partner to AOL

Share this content:
Charles Schwab & Co. Inc. and America Online Inc. inked a multiyear international alliance yesterday that makes Schwab the main financial services and brokerage firm across America Online's newly redesigned personal finance channels.

The partnership gives 28 million members of America Online's AOL and CompuServe and users of other AOL sites access to Schwab investment information and tools. Initial rollout is planned for the United States, followed by expansion into select European and Asian markets.

Financial terms of the deal were not disclosed.

Schwab, San Francisco, is one of the largest online financial services firms, and America Online, led by its AOL brand, is the largest Internet service provider in the United States and worldwide. America Online, Dulles, VA, is waiting for regulatory approval to merge with media and entertainment giant Time Warner Inc.

Both marketers will exploit the relationship in co-branded marketing efforts, including print and broadcast. Schwab will use "AOL Keyword: Schwab" in its online and offline initiatives. AOL will plug Schwab through its online and offline channels.

In addition, Schwab and America Online will integrate content across broadband, wireless, offline and online platforms. Users of America Online brands who enroll as Schwab customers will be eligible to receive special offers, programs and incentives.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above