Scholastic Book Buyers Available Through List Services

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Children's book publisher Scholastic has named List Services Corp., Bethel, CT, as list manager for its Children's Book Clubs file of more than 2.2 million families with children ages 0-15 who have purchased children's books through Scholastic's Continuity Book Clubs.


Some of the continuity club titles making up this file are The Magic School Bus Club, Scholastic at Home Phonics Reading Program, Star Wars Jr., Hello Reader, Just for Girls and Baby Sitter Collection Club.


The file has a quarterly hotline of about 150,000 buyers and a monthly change of address segment of about 10,000 buyers.


The parents' ages are 25-50, and their annual income is $35,000 to $63,000. The average unit of sale is $30.


Selections include age of child, gender of child, dollar, grade level and geography.


Additional information, counts and data cards are available from List Services.
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