Scholastic Book Buyers Available Through List Services

Share this content:
Children's book publisher Scholastic has named List Services Corp., Bethel, CT, as list manager for its Children's Book Clubs file of more than 2.2 million families with children ages 0-15 who have purchased children's books through Scholastic's Continuity Book Clubs.

Some of the continuity club titles making up this file are The Magic School Bus Club, Scholastic at Home Phonics Reading Program, Star Wars Jr., Hello Reader, Just for Girls and Baby Sitter Collection Club.

The file has a quarterly hotline of about 150,000 buyers and a monthly change of address segment of about 10,000 buyers.

The parents' ages are 25-50, and their annual income is $35,000 to $63,000. The average unit of sale is $30.

Selections include age of child, gender of child, dollar, grade level and geography.

Additional information, counts and data cards are available from List Services.
Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here