Schedule Set for Nat Ross Fall Marketing Course

Share this content:
Lois Geller will return after a year's absence to teach "An Introduction to Direct Marketing" at the Center for Direct and Interactive Marketing at NYU's School of Continuing and Professional Studies.

The 10-session course, held weekly from Oct. 2 to late November, is known as "The Nat Ross Lecture Series at NYU." The course was developed and taught by Ross from 1996 to 1998. Ross died Aug. 25, 2000. He was a veteran direct marketer and educator who was inducted in 1984 into the Direct Marketing Association's Hall of Fame.

Geller is president of Mason & Geller Direct and author of "Response! The Complete Guide to Profitable Direct Marketing."

Guest lecturers will include Michael McCormick, vice president/creative director, Mason Geller Direct; Scott Fenwick, senior account executive, 24/7 Media; Mark Rickard, president, Rickard List Marketing; and Jeff Ehrlich, vice president, Fulfillment Plus.

Those wishing to take the class may sign up through Sept. 24 via the Web at, by phone at 212/998-7171, by e-mailing to or in person at NYU's School of Continuing and Professional Studies, 145 Fourth Ave., New York. After Sept. 24, registrants must enroll in person at the School of Continuing and Professional Studies. Call 212/998-7200 for more information.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above