SCA Promotions Struts Its Stuff With Online Contest
The site will feature video and audio clips that highlight SCA-created contests and promotions. It will also serve as a resource detailing SCA promotions and how they can be effectively implemented into a client's business. The site will be divided into seven different promotional concentrations including Internet, media and sports.
To toot its own horn, SCA also decided to create its own contest. Visitors to the site will be able to click on a contest icon to enter. "This is a business-to-business play to show off the site," said Susan Hatfield, director of marketing for SCA Promotions Inc., Dallas. "Internet contests are becoming a mainstay for companies. We will invite clients to play the contest to give them an idea about how Internet contests work."
The prizes have yet to be finalized, however Hatfield expected the grand prize to be valued at $100,000. Lower level prizes will likely include the chance to have SCA create and payout a $10,000 prize promotion for the winning companies.
To promote the site and the contest SCA will run a number of offline and online ads targeting businesses ranging from "mom-and-pops to Fortune 50 companies," said Hatfield.
To reach decision makers at their desks, a direct mail piece will likely be sent out to as many as 30,000 people at targeted companies. SCA has compiled its own lists of Fortune 1000 companies as well as purchased lists from Dun & Bradstreet.
Print ads are expected to appear in trade publications such as Ad Week and Brand Week. A public relations campaign is also underway.
Banner ads will appear at industry trade sites, as well as at major search engines and financial sites. E-mail marketing will also be a part of the mix as the site plans to send out a batch of 60,000 e-mails promoting the new site and the contest offer.
Contests for self-promotion will continue appearing on the site as a regular feature following the conclusion of this inaugural campaign.