SAS to Introduce Vertical CRM Software

Share this content:
SAS Institute, an analytical CRM and data warehousing vendor, is expected to debut today enterprise marketing automation software for the credit card, telecommunications, and insurance industries.


The foundation for all three is SAS' campaign management, data warehousing and data mining software.


The software integrates customer analytics with campaign management. Campaigns, as a result, can be based on up-to-date customer intelligence.


"Analytics incorporated into EMA solutions are essential for optimizing customer interactions and enhancing the customer's relationship with an organization," said Gabriele Dobenecker, a program director with META Group, Stamford, CT. "Companies that provide a tight integration of sophisticated analytics and EMA functionality give organizations a head-start in customer intimacy."


In addition, according to SAS, the new applications can be implemented quickly -- in as low as three months, compared with the industry norm of six months for EMA solutions.


Cary, NC-based SAS expects to distribute the new software through its direct sales channels with first customer shipments in fourth quarter 2001.


SAS also today was to release IntelliVisor for Retail, an application service provider software designed for retailers who want advanced customer intelligence but lack the technology to analyze data internally.


According to SAS, IntelliVisor delivers intelligence on e-business transactions that let retailers build more profitable relationships with their customers. The software provides intelligence on how customers interact with the e-channel, which customers buy which products through it, and which type of marketing campaigns are most effective in encouraging customers to buy online. Retailers can improve Web-site offerings, more effectively target marketing campaigns and successfully cross and up-sell to existing customers, the company said.


Through IntelliVisor, SAS receives daily reports of e-business data over a secure, password-protected link. Overnight, SAS applies its analytics to the data and returns a variety of reports showing how strategic objectives compare to forecasted expectations.


Already in use at multiple sites, SAS said IntelliVisor has delivered a payback of up to 300 percent within three months.


"SAS IntelliVisor is generating an outstanding return on investment here," said Jeff Parnell, vice president/general manager of e-commerce at Blair Corp., a catalog and online retailer. "In addition to using IntelliVisor to fine-tune our strategy, our e-commerce team of market researchers, site designers, and merchandisers use IntelliVisor to better understand the needs of online customers."


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here