Sanchez takes the helm at MeritDirect

Share this content:
Sanchez takes helm at MeritDirect
Sanchez takes helm at MeritDirect

Twenty-year direct marketing veteran Rob Sanchez takes over as CEO of MeritDirect today. He replaces founders Mark Joyce and Ralph Drybrough, both of whom are retiring after 12 years at the helm of the White Plains, NY, company.

Sanchez promises to take an aggressive approach to growing the company, both organically and through acquisition. "We're set up for growth as we continue to focus beyond just the buying and selling of data. We'll be adding more services and expanding our reach within new and existing categories,” he told Direct Marketing News on the floor of the DMA2012 convention in Las Vegas.

Sanchez will also focus on integrating the many products the company offers that address different markets and channels. MeritDirect runs businesses in data and media services, customer acquisition, and database services.

One of the original partners of MeritDirect, Sanchez started the Data & Media Services division and has served as a managing partner since 2009. 

Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here