SaaS on the fast track

Share this content:

"SaaS is the future of the software business," says Mike Fitzgerald, managing general partner of Commonwealth Capital, a venture capital firm. He explains the SaaS marketplace is hot, as firms look to back the next Salesforce.com.

Since its IPO three years ago, Salesforce.com's shares have quadrupled in value to a total market capitalization of $5 billion.

And the SaaS IPOs continue. In July, NetSuite, which sells on-demand software for accounting, e-commerce and Internet marketing, announced its IPO. And in August, Convio Inc., an on-demand provider of software to nonprofits, followed suit.

There have also been several high-profile acquisitions. Most recently, Commerce Planet agreed to acquire Iventa, the developer of the Dashboard System, a SaaS e-commerce system. In the spring, Hewlett Packard announced that it would acquire Logoworks, a Web-based graphic design service.

One reason for the current success of SaaS is because IT professionals finally seem to be getting comfortable with the concept of on-demand software. According to a recent survey of IT professionals by Cutter Consortium, 34 percent of respondents were considering using SaaS in 2005. By 2006, that number had increased to 43 percent. The number currently using SaaS remained constant at 31 percent.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above