Ruth P. Stevens, President, eMarketing Strategy
"Great job on the 30th anniv issue of DMNews! I am really enjoying reading it. Congrats on a terrific issue!"
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Things have changed since 2012, and Google's re-entry to the market will change it even more.
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Programmatic advertising appears to be stronger than ever