Rubin Response Gets Crafting Files

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Rubin Response Management Services Inc., Schaumburg, IL, was named manager for three new-to-market lists for the crafts market.


The About Crafters & Crafts database has 5.2 million responding crafters at $85/M.


The About Scrapbookers & Scrapbooking database has 1.2 million responding scrapbookers at $95/M.


The About Quilters & Quilting database has 278,400 responding quilters at $95/M.


These databases consist of survey responders who answered questions about their crafts-related interests and hobbies. The databases also are enhanced with several hundred demographic and psychographic data points.


Selections on each database include recency, geography, crafts interests, lifestyle categories, age, children by age, household income, credit cards and ethnicity.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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