Rubin Response Gains 4 Databases

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Rubin Response Management Services Inc., Schaumburg, IL, said yesterday that it was named manager for four compiled databases.


The Seniors Seeking Medical Benefits database is derived from direct mail sources. It has 830,000 last-12-month responders and a base price of $100/M.


The Sweepstakes Product Buyers database is sourced from direct mail. It has 698,000 last-12-month sweepstakes entrants and a base price of $80/M.


The Government Grant Seekers database comes from direct mail and TV-generated sources. It has 675,000 last-12-month responders and a base price of $90/M.


The Enthusiastic Travelers database is sourced from direct mail and the Internet. It has 635,000 last-12-month responders and a base price of $90/M.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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