Rosie Ends Publishing Deal

Share this content:
One of the few bright spots in publishing over the past few years will go dark soon based on an announcement yesterday that Rosie O'Donnell pulled out of Rosie magazine -- a joint venture between O'Donnell and Gruner + Jahr USA Publishing.


O'Donnell and G+J USA made separate announcements of the terminated agreement yesterday. This comes after months of feuding between the two sides over editorial control of the publication.


Rosie hit newsstands in April 2001 as a replacement for G+J's ailing McCall's publication. It immediately took off and, according to G+J, was on its way to profitability.


Though G+J claimed a readership of 17 million for Rosie, its subscriber mailing list contains 2.5 million active subscribers, according to a data card for the file. List firm Millard Group Inc., Peterborough, NH, manages the file.


Reportedly, the Audit Bureau of Circulations showed a paid circulation figure of 3.5 million for the six months ending June 30. The figure for the previous six months had been 3.6 million.


It is unclear what G+J will do about Rosie's subscribers when the magazine ceases publication.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above