Rosie Countersues G+J

Share this content:
Two days after Gruner + Jahr USA Publishing filed a $100 million lawsuit against Rosie O'Donnell for leaving her namesake magazine, O'Donnell countered with her own suit against the publisher.


Reportedly, her suit alleges that G+J breached its contract with O'Donnell prior to her pulling out of the joint venture.


The termination of the joint venture agreement between the two sides was announced Sept. 18 with both vowing to take legal action. O'Donnell and G+J had squabbled over editorial control of the magazine for several months prior to the break.


Rosie hit newsstands in April 2001 as a replacement for G+J's ailing McCall's publication. It took off and, according to G+J, was on its way to profitability despite a 10 percent decline in subscriptions and newsstand sales this year. The September issue had a record number of ad pages even though advertising is down in many publications.


During the six months ending June 30, Rosie's total average paid circulation was 3.5 million, slightly below the 3.6 million circulation in the previous six months, according to the Audit Bureau of Circulations. At its height, Rosie had 3.8 million in circulation.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here