Rodgers Townsend Wins Top Tempo

Share this content:
Rodgers Townsend, St. Louis, won the top prize at the Chicago Association of Direct Marketing's 35th annual Tempo Awards ceremony March 28 at Chicago's scenic Navy Pier.


The agency won the Past Presidents' Award for its "SBC Memory Stick" campaign, an entry for SBC Enterprise Services that also took first place for marketing results in the direct response campaign category.


This is Rodgers Townsend's second consecutive win of the Past Presidents' Award. The agency also snared the most Tempos this year, with 27. Draft Chicago came a close second with 24 and had 10 first-place winners, one more than Rodgers Townsend.


Among other major award winners, Digitas bagged first place for creative achievement for KitchenAid's "Interactive Experience" in the interactive display advertising category. And it won the prestigious sixth annual Jay Gondelman Award for innovative achievement in electronic direct marketing for the same campaign.


Also, TargetCom's "Dos" campaign for U.S. Cellular won the CADM's first Hispanic Marketing Award. It was entered in the consumer direct mail (under $400/M) category announcing the launch of new telephone applications in Spanish.


All told, 118 first-place Tempo trophies and second- and third-place certificates, along with the top three awards, were handed out. Entries were judged for work produced between July 1, 2004, and Sept. 30, 2005. Creative achievement and marketing results were the criteria in all 17 Tempo categories.


Meanwhile, Philip R. May, senior vice chairman of Chicago ad agency Cramer-Krasselt, was honored as the 2006 Charles S. Downs Chicago Direct Marketer of the Year. Hired to establish and build the DM practice at Cramer-Krasselt, he has served 24 years at the shop and will retire later this year.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here