Rodale Selects ClientLogic to Manage Inserts

Share this content:
Rodale Inc. yesterday selected ClientLogic Specialists Marketing Services to manage its alternative media programs.

"Rodale has been a client of our brokerage division for over 20 years, and we are very pleased to have been chosen to expand our relationship into the alternative media management arena," said Lon Mandel, marketing services officer at ClientLogic Specialists Marketing Services, Weehawken, NJ.

The Rodale package insert programs total 9.7 million packages available for inserts annually. The programs are Men's Health Book, with 410,000 annual inserts; Men's Health Magazine, 1.12 million; Prevention Health Book, 3.47 million; Prevention Magazine, 1.99 million; Rodale Spanish, 265,000; Rodale Sports, 750,000; Women's Book, 1.115 million; and Rodale Canadian, 300,000.

Program prices range from $65 per thousand to $70/M.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above