RMI Wins Catalog Files

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RMI Direct Marketing Inc., Danbury, CT, announced yesterday its appointment as list manager for the Taylor Gifts and Get Organized catalog files.

The Taylor Gifts list has 202,500 last-12-month buyers of housewares, lawn/garden supplies, holiday decorations, pet products, exercise equipment and other items. The file is 68 percent female and has an average order of $78.

The Get Organized list offers 165,800 last-12-month buyers of organizational merchandise and other home and garden products. The file is 70 percent female and has an average order of $85.

Selections on both files include recency, multi-buyers, dollar, geography, gender, credit card and products. Base prices on the lists are $100/M.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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