RMI Gains Consumer Publishing Files

Share this content:
RMI Direct Marketing Inc., Danbury, CT, assumed list management duties for 26 files from Belvoir Publications Inc., totaling more than 1 million names, on Oct. 1. The lists include publication files in aviation, boating, pet owners, equine, firearms, sportsmen and antiques.


Aviation titles include Aviation Consumer, Aviation Safety, Instrument Flight Rules and Light Plane Maintenance. Boating titles are Boatbuilder, Powerboat Reports and Practical Sailor.


Pet owner titles include Catnip, Catwatch, Dogwatch, Whole Dog Journal and Your Dog. Equine titles include Horse Journal and John Lyons Perfect Horse.


The firearms category contains America Gunsmith and Gun Tests. The sportsmen file is Elite Sportsmen.


The Antiques Roadshow Insider is Belvoir's antiques title, which is new to market.


All categories except antiques also have master files.


A Belvoir Publications Corporate Enhanced Masterfile is in the works, RMI said.


Data cards and recommendations on these files can be obtained from RMI Direct.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here