RMI Direct's iMpulse Adds to Roster

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RMI Direct Marketing Inc., Danbury, CT, said that its iMpulse Media division gained management of five new-to-market files.

The American Weight Loss Conglomerate Multis file consists of 61,500 multi-buyers of weight-loss products. It is 80 percent female with an age range of 35-55. Base price is $110/M.

Blast Away Fat consists of 13,600 buyers of this weight-loss product. The file is 73 percent female with an age range of 30-50. Base price is $100/M.

Dieters on the Move consists of 116,200 new movers who buy weight-loss products. The file is 80 percent female with an age range of 35-55. Base price is $90/M.

The National Credit Card Council file consists of 50,000 credit cardholders and seekers. It is 55 percent female. Base price is $85/M.

Nutritional Supplement Buyers consists of 275,800 buyers of health supplements. The file is 63 percent female. Base price is $85/M.

Selections on these files include geography, gender and recency.


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