RMI Direct Offers Horticultural Lists

Share this content:
RMI Direct Marketing Inc., Danbury, CT, announced its appointment yesterday as list manager for three horticultural files and a package insert program.


The Van Bourgondien Brothers file consists of 79,600 last-12-month mail-order buyers of bulbs and perennials. It is 73 percent female with an average unit of sale of $56. Base price is $95/M.


Also available from Van Bourgondien Brothers is a package insert program of 105,000 annual packages for 2004 at a price of $75/M.


The Van Dyck's Flower Bulb Buyers file consists of 41,600 last-12-month mail-order buyers of bulbs. It is 71 percent female with an average unit of sale of $72. Base price is $95/M.


The Harris Seed file consists of 28,600 mail-order buyers of seeds and gardening products from 2002. It is 62 percent male with an average unit of sale of $40. Base price is $95/M.


Selections on all the files include geography, gender and dollar.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above