RichFX Debuts New Rich Catalog for BTB Market

Share this content:
RichFX, a firm that creates online versions of print catalogs and inserts, is set to announce a new version today of its Rich Catalog product for the business-to-business market.

The version boasts features and tools for BTB catalog characteristics and layout, the New York company announced at the Catalog Conference in Chicago.

One of the two features of the new Rich Catalog helps buyers find products speedily within the online catalog. This search function will scan all catalog text to find products containing the search term. The other feature is a multi-level table of contents to help users navigate directly to a particular section or topic area.

While consumer catalogs are sprouting online versions in droves -- with color, enticing photographs and an easy to browse interface -- the same is not the case for BTB catalogs. Generally speaking, BTB catalogs are bulky, with a page count going into hundreds, even thousands. Each page often is full of small text and complex charts, and there often are few images.

Bringing BTB books online and enclosing the links in an e-mail has several advantages. One, the cataloger can make changes as they take place, something not possible once the book is printed. Two, the cataloger has the flexibility of rearranging and customizing the layout depending on the channel, location and role of the buyer.

Finally, and perhaps most important, the online BTB catalog has the ability to include product pricing because of its customizable nature. This is harder in a single printed book that goes out to all customers. Any price changes and product modifications are easily conveyed in the online version, too.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above