Rich media's Point Roll thrilled about online video "pool" party

Share this content:
As a follow-up to my post of the other day, I met today with rich media technology firm Point Roll, owned by Gannett. They say they'd be thrilled if media agencies and video sites came up with an online video standard...then they would have an easier time serving up their rich media units to varied sites without having to adjust.  In the meantime, rich media is still a small percentage of total display, but (not surprisingly) PointRoll says their clients want more of it, thanks to the increased interactivity  that's available on these rich media ads -- everything from cool rollovers and expandables to HD videos, 3-D and user generated videos that can be created within the ad and then shared. And the landscape is growing, thanks to new opportunities for rich media ads on the iPhone, and an increasing number of clients that want more interactive experiences for users. Of course, it remains to be seen what clients are willing to spend in the tight economy -- will they really shift more traditional TV spend to rich media interactive spend, even while display ad spending overall has dipped?

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here