R.H. Donnelley Buys Sprint Yellow Pages for $2.23B

Share this content:
Business-directory marketing firm R.H. Donnelley said Sept. 21 that it purchased Sprint's yellow pages business in a $2.23 billion deal, making itself the largest stand-alone publisher of yellow pages directories.

R.H. Donnelley, Purchase, NY, now will publish about 260 directories in the 18 states Sprint operated its yellow pages division. Previously, R.H. Donnelley served as a sales agent for 41 Sprint directories in four states.

As part of the deal, Goldman Sachs Capital Partners 2000 invested $200 million in R.H. Donnelley through the purchase of company stock. The sale is expected to close in the first quarter of 2003.

Sprint's yellow pages have a total circulation of about 18 million. They serve about 156,000 local and 4,700 national advertisers. Sprint had the fifth-largest yellow-pages publishing business in the United States.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above