Reuters: Hiker Rescued by Telemarketers

Share this content:
A Colombian hiker stranded in an Andes mountains blizzard escaped death thanks to a timely call from a telemarketer, the wire service Reuters reported Friday.

Leonardo Diaz, on a hike in late May, was stuck above 12,500 feet in the mountains when the blizzard struck, according to Reuters. He tried calling out on his cell phone but found that his pre-paid minutes had run out.

Diaz remained in the storm for 24 hours, slowly freezing to death and taking small sips of brandy, when his cell phone rang, Reuters reported. It was a Bell South telemarketer calling to ask whether Diaz wanted to buy more pre-paid minutes.

"We thought it was a joke, but he insisted it was true," Maria del Pilar Basto, the Bell South telemarketing agent who first contacted Diaz, told Reuters.

The telemarketers called for help and kept Diaz on the phone to help him stay awake and avoid lapsing into hypothermia, according to Reuters. Diaz later told authorities he placed his cell phone battery in the snow in an effort to keep it from going dead.

Rescuers arrived seven hours later and evacuated Diaz safely, Reuters said.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above