Return Path Offers 90-Day Category Hotlines

Share this content:
Return Path, New York, announced the availability yesterday of its 90-Day Consumer Category Preference List through its PostMasterDirect division. This double-opt-in e-mail list is sourced from the 400 Web sites in Return Path's partner network.


Hotline categories include free stuff, books, consumer electronics, movies/entertainment, computers, music, games, employment, health/fitness and investing/finance. Each category varies in the number of names available, and the overall 90-day hotline totals more than 1.5 million names. Base price for the file is $100/M.


The list also serves as a consumer interest index identifying the top categories consumers requested receiving e-mail about during the current 90-day period. The top five categories were consumer electronics, downloads, travel/leisure, college students and movies/entertainment.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above