Return Path Adds Seven Channel Partners

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Return Path, a provider of an e-mail change-of-address service, has added seven channel partners to its Return Path Email Change-of-Address and PureList services, the company said yesterday.

The new partners are Responsys, Innovyx RappDigital, Merkle Direct Marketing, Response Media, Carney Direct Marketing, Vision Marketing and Donna LeVine, bringing the total number of channel partners to 14.

The Return Path change-of-address service lets consumers manage e-mail address changes and helps businesses update their e-mail lists. The service uses a permission-based notification system.

The New York company's PureList service analyzes a company's e-mail list, categorizes undeliverable e-mail, and corrects errors in format and syntax.

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