Response Media Gets MyBeautyCenter Master File

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Response Media Products Inc., Atlanta, announced its appointment yesterday as list manager for the Postal Address Master File of 5.5 million last-12-month buyers.

The file consists of cosmetic and accessory buyers from this online beauty product store. All transactions are generated online and paid for via credit card.

The monthly hotline count on the file averages 460,000 buyers. The list is 54 percent female with an average unit of sale of $29. Selects include geography, gender, telephone number, age and income. The base price is $90/M.


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