Response Media Gains eDiets Files

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Response Media Products Inc., Atlanta, was awarded list management duties for the eDiets.com Inc. postal lists.


The eDiets.com Members file has 200,000 active members of the online dieting program as well as 100,000 recent expires.


The eDiets.com Subscribers file contains 2.3 million subscribers to the eDiets.com biweekly electronic newsletter. The names are at postal address, and subscribers have opted in to receive third-party offers.


The eDiets.com files are 82 percent female with an average age range of 25-55 and average income of $55,000. An average of $100 is spent on eDiets.com, and the file is 100 percent credit card paid.


The base price is $90/M.


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