Response Media Debuts Retail Database

Share this content:
Response Media Products Inc., Atlanta, yesterday announced the availability of the new-to-market National Retail Transactional Database of 34 million consumer credit and debit card buyers.


The database consists of point-of-sale data from four large, national retail chains, though Response Media would not say which ones. Seventy million transactions are captured yearly, the firm said.


Product categories as well as individual brand names are selectable within the database. For example, a mailer targeting heartburn sufferers can select brand-name product buyers for Tums, Maalox, Rolaids, Pepcid AC or any other over-the-counter brand.


Other selects include recency, geography, gender and payment information. The file is 60 percent female and has a base price of $120/M.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above